Marketing and Social Media Assistant
We are looking to recruit a Marketing & Social Media Assistant, who has an understanding of customer acquisition to join our dynamic, growing Engagement Team. At Literacy Counts, we are dedicated to improving outcomes for children in reading and writing. Our award-winning resources and expert consultancy support schools in enhancing their English curriculum. We are passionate about empowering educators to help all children reach their potential.
The role’s primary business purposes include:
1.Social Media Management: You would help manage the company’s social media accounts, creating and scheduling posts, responding to comments and engaging with educators to build a brand community.
2.Content Creation: You will assist in creating content, such as graphics, videos, email campaigns and blog posts, that align with our business values. This content is used across various platforms.
3.Campaign Support: You will help in planning, executing and monitoring marketing campaigns, including email marketing and social media advertising.
4.Analytics and Reporting: You will help track and analyse the performance of social media and marketing campaigns, providing insights and reports to optimise future efforts.
5.Brand Consistency: You will ensure that all marketing materials and social media posts are consistent with the company’s brand identity, tone and messaging.
6.Customer Engagement: You will interact with schools and educators, providing customer service, answering questions, and addressing concerns, which helps build a positive brand image. Overall, your work would ensure that the business operations are efficient, and that staff can focus on their core responsibilities. There may be some travel to conferences from time to time.
Essential:
Experience in marketing and social media.
Proficiency in social media platforms.
Basic knowledge of graphic design software (particularly Canva).
Basic photography and video skills.
Strong written and verbal communication skills.
Excellent organisational skills and ability to work independently and as part of a team.
A passion for education and committed to our mission.
Familiarity with SEO and digital advertising strategies.
Desirable:
Experience of photography and video.
Basic skills in video editing for creating promotional videos or social media content.
Experience of running social media campaigns.
Previous experience of working within a primary school or general knowledge around the workings of UK primary schools.
Proficiency in using CRM systems.
We would love for you to join our growing team! If interested, please send your CV & a cover letter
outlining your suitability for the role to: mari@literacycounts.co.uk
Interviews will take place throughout March.